Business

Innovation in Excellence: Keter CEO Alejandro Pena Dives Into Sustainability Efforts at Organization

In 2020, the team at Keter Group compiled and released its first sustainability report. The report detailed how the company aimed to reduce greenhouse gas emissions while overcoming waste and water consumption hurdles.

This ambitious goal was put in place by CEO Alejandro Pena, a figure brought on board in 2017 to help guide the company’s expansion.

Focused on creating better products at better prices while adhering to the importance of sustainability, Keter Group announced its 75th Anniversary while detailing some of its efforts in recent months and years.

Alejandro Pena took the point on the project to showcase how the business grows going forward with a sustainable mindset.

Affordability and Convenience

Alejandro Pena and Keter Group have long been focused on and committed to improving the sustainability outcomes associated with their brand.

Alejandro Pena points out that the Keter team has been producing its chairs in the United States with a 20-year warranty, backed by the company’s focus on longevity.

Keter and Pena have created a business built around sustainable concepts, and it all goes back to the recyclable resin materials that the business has used for decades.

Pena says of the sustainable resin material that it must be worked with carefully and responsibly but that its benefits are hard to ignore. Pena stated, “Resin is a phenomenal material that greatly benefits our consumers.”

Pena went on to point out that the use of resin has given his team a competitive advantage today and in the future. Pena also commented, “Keter is passionate that we are not only a business driven by innovation and a leading company in our industry, but also a company that lives by the values of being good to the environment.”

Focusing on the Future

While Keter’s corporate responsibility is certainly an aspect of its success, its focus on proprietary resin has been the oils by which the company paints. The inherently versatile material has given Keter something to work with throughout a range of textures that all feel natural to the touch. Pena suggests it is hard to tell the difference between organic materials and those manufactured by Keter.

In this writing, Keter employs more than 5,000 global professionals to design products that make spaces more imminently livable. Keter has continued to embrace innovation, hearkening back to its work at conception in 1948.

Learn About Alejandro Pena

Alejandro Pena is the CEO of Keter, employed in the position since 2017. Pena has 25 years of experience working in pertinent product experience, providing Keter with foundational skills suited to innovate and progress.

Alejandro Pena attended and graduated from the McCombs School of Business at the University of Texas at Austin, where he earned his MBA.

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